Every app must supply small icons for display on the Home screen and throughout the system when your app is installed, as well as a larger icon for display in the App Store. Provide different sized icons for different devices. Make sure that your app icon looks great on all the devices you support. Mimic your small icon with your App Store icon.
It should generally match the smaller version in appearance, although it can be subtly richer and more detailed because there are no visual effects applied to it. Every app should also provide a small icon that iOS can display when the app name matches a term in a Spotlight search. Additionally, apps with settings should provide a small icon to display in the built-in Settings app, and apps that support notifications should provide a small icon to display in notifications.
All icons should clearly identify your app — ideally, they should match your app icon. TIP If your app creates custom documents, you don't need to design document icons because iOS uses your app icon to create document icons automatically.
For some apps, customization is a feature that evokes a personal connection and enhances the user experience. Learn more about the App Store Review Guidelines. You should never have to worry about inappropriate content. We strongly support all points of view being represented on the App Store. But we also take steps to make sure apps are respectful to users with differing opinions, and we reject apps with any content or behavior that we believe is over the line — especially when it puts children at risk.
Every app has an assigned age rating, so parents can determine what is appropriate for their children. Apps must follow an approved business model and clearly show you the price, tell you what you get with your purchase, and explain subscription-renewal terms up front. Apps help unlock the full potential of your Apple devices.
Apple products use industry-leading technology to bring apps to life — so you can experience more of the amazing things your devices are capable of. We help app developers take advantage of our latest hardware technologies. Like when an app uses Face ID or Touch ID for secure access — while keeping the underlying authentication data from your face or fingerprint private. Or when a game controller syncs up easily with a new game on your iPhone.
When you download a universal app on one device, it automatically appears on your other devices. And if you upgrade to a new device, your apps go with you — no need to redownload as long as your apps stay up to date. App Store purchases are safe and simple, so you can start playing, gaming, reading — or just doing — right away. And more than , apps tap into the advanced technologies of Touch ID and Face ID built right into your devices, giving you an additional layer of security.
Your purchases are backed by AppleCare. Just contact AppleCare online, by phone, or by email. One of over AppleCare team members will assist you with issues and refunds. Designed for discovery. More about Stories and collections that inform, help, and inspire. Curated by experts. Handpicked for you. More about Curated by experts.
New Explore in-app events like movie premieres, gaming competitions, and livestreams. More about Explore in-app events like movie premieres, gaming competitions, and livestreams. More about Discover amazing apps with a rich search experience. Get the details on every app. More about Get the details on every app. Privacy and security. Built into everything we do. Security for every app.
At every level. More about Security for every app. You choose what data to share. And with whom. More about You choose what data to share. Dedicated to trust and safety. Apps must adhere to our guidelines. Check the step-by-step guide. You can click the Microsoft Store icon on the taskbar to open it.
You can also click Pin to taskbar to add Microsoft Store app icon on your taskbar so that you can easily open it next time. Microsoft has released the new Windows 11 on June 24, How to open or get the new Microsoft Store app on Windows 11?
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